Program High Zone

Wednesday, March 25th

Hrs. 09.30 - 10.15

Sustainable Business

The world will not leap forward with philanthropy alone. It also requires a new way of thinking, bold actions and big investments to really make an impact towards a more sustainable future. One of Scandinavia's most successful businessmen Petter Stordalen is a Norwegian investor, hotel "tycoon", new owner of SPIES rejser, property developer and environmentalist. 

Petter Stordalen owns in excess of 200 hotels, employs more than 9000 people and is one of the richest people in Norway. But he is also a serious environmental activist. Through his chain of Hotels – Nordic Choice Hotels – he has set ambitious goals in minimizing the environmental impact. The hotel chain focus on social responsibility, sustainable hotel management, ethical business, sustainable food and diversity.

Experience the energetic and inspiring Petter Stordalen in a truly engaging talk on his sustaiblity journey.

by Petter Stordalen 



Hrs. 11.30 - 12.15

Sustainable Management

Requirements for managers and companies are very different today than just a few years ago. Working with sustainability today is not about CSR in glitter, but about hard core business, behavior, and even survival in the broadest sense. In regard to both employees, customers and owners, the ability to act "sustainably" has gone from being "nice to have" to "need to have". That is why there is an interest in this area from all sides, and therefore we all need to know more about how we work sustainability into our actions, always and everywhere.

Stine Bosse is the former CEO of Tryg and she is one of the country's most sought after female top executives.

by Stine Bosse

Hrs. 13.00 - 13.45

Give a damn - be a challenging consumer

The world is changing rapidly and businesses are becoming greener, healthier and more responsible not only because it’s a nice thing to do, or because we feel sorry for the Panda bears, but because real money is at stake. People are looking for brands and businesses that share their values and while you might be dreaming about driving a Ferrari one day, you will wake up to a world where your kids want to drive a Tesla. Long live Big Scary World-Changing Ideas! 

Thomas Kolster is a marketing activist on a mission to make business put people and planet first. He is a seasoned branding and sustainability professional, TedX speaker and counting more than 18 years of advising Fortune 500 companies, small start-ups, governments, agencies and non-profits. As a passionate entrepreneur and change-agent he’s launched several impact platforms like Cph:Change and Wheregoodgrows. Thomas’ belief is simple: Change begins with you!

by Thomas Kolster 

Hrs. 14.30 - 15.15

Brain limitations in sustainable change

Today we have almost endless choices when deciding which products and services to buy. Our brain is not designed to handle so many choices. Therefore, the modern world challenges and stresses our old brain.

In this presentation on the human brain's ability to assess and make decisions, you will;

  • Ask yourself: Is more freedom always better?
  • Learn why making sustainable decisions is so difficult for our brain
  • Discover your personal approach in making decisions
  • Feel the joy of altruistic punishment and other forms of pro-social behavior

Jon Sigurd Wegener is a brain scientist, professor at Copenhagen Business School and expert in Neuroeconomics. He is the owner and co-founder of the consulting firm Cogency, which works with cognitive neuroscience, psychology and decision-making. 

For more than 15 years he has researched, lectured and consulted in the field of Neuroeconomics. He is recognized with over 100 appearances as an expert in Danish TV and hosts the science series “A Dangerous Heritage” which will premiere at DR2 in February 2020.

Many people know Jon Wegener from the DR program series Manipulator, where together he in partnership with Jan Hellesøe and Anne Glad investigates how the brain can be manipulated. 

In his appearance at NMEE, Jon will kick-off by conducting a small test of the participants, which will provide some fun, scary and surprising realizations during the presentation.

by Jon Wegener